WHO IS NIKE?

· Nike, Inc. is an American multinational corporation known for its footwear, apparel and equipment.
· It was founded in 1964 as “Blue Ribbon Sports” by Bill Bowerman and Phil Knight, and was renamed “Nike” after the Greek goddess of Victory in 1971.
· They opened their first retail outlet in 1966 and in the 21st century Nike ended up having retail and distributors in more than 170 countries.
· Nike is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.
· Its logo – a curved check mark called the “swoosh” symbolizing the Winged Goddess of Victory – is easily recognized worldwide.
Its designs are able to upgrade anyone’s style and at the same time their athletic products help athletes perform better.

WHY DID WE CHOOSE TO COLLABORATE WITH NIKE

Nike meets our values perfectly!
Nike’s mission statement is to “Bring Inspiration and Innovation to every athlete in the world. *If you have a body, you are an athlete.”
This phrase highlights the 4 most important factors that Nike focuses on:
· Innovation – new ideas can change the way people play sports, plus the whole world.
Ex. Advanced running shoes for Kenya’s Eliud Kipchoge.
· Sustainability – solving the environmental issues with strategies such as recycling and trying to create 100% recyclable products until 2025.
Ex. 1 billion plastic bottles was recycled into footwear.
· Social Impact – giving back to the society, helping the community
Ex. More that 81 million dollars was donated to charities in need.
· Diversity – everyone should feel included and empowered, no matter their gender, skin color, body image or sexual orientation.
Ex. equal pay ratio for men and women.
Nike values come to an agreement with AdLab’s. We support their acts and believes.

AdLab X Nike

Nike’s innovative ideas, professional gears and fashionable designs are what make Nike stand out in the world of footwear.
Due to Nike’s elegance, in addition to their Values, AdLab’s team decided to collaborate with Nike, and create a T-shirt suitable for everyone!

The T-shirt is Unisex, it’s white and has a pop of orange reminiscing AdLab’s Logo. It also has a motivational quote on the back saying “AdLab gets you going”, meaning to always move forward.

To support our agreeing values, we used 8 plastic water bottles per T-shirt, recycled them, and used the material created for the T-shirt.
The profit AdLab and Nike make out of the T-shirt go to environmental organizations such as Greenpeace.

Our T-shirt can be found online and in stores. We also make sure to have T-shirts available at the events we create, for anyone willing to support our campaign.