Every event or campaign we have created has been thoroughly thought through, in order to surpass the company's expectations. Because of this, all of our work has been succesful and has been able to boost each of our collaborative companie's sales.
Happy Socks is a Swedish manufacturer and retailer of socks, underwear and swimwear. The company was founded in 2008 by Mikael Söderlindh and Viktor Tell.
Since then, the company has been growing rapidly, their merchandise is sold in 90-plus countries, with 12,000 points of sale, as well as online, and over 100 Happy Socks stores.
Happy Socks are a perfect gift for anyone who has a sense of style and can update your whole outfit!
We decided to work for Happy Socks because they meet our values perfectly!
Happy Socks is an ethical working company that supports inclusivity, creativity and diversity, has 100% fair working conditions and has zero tolerance towards unethical work practices.
Environmentally wise, Happy Socks has started to create most of its products by organic cotton. Furthermore, they are trying to reduce their CO2 emission, and have 100% recycled or sustainable sourced material by 2030.
Happy socks reached out to us to create a boosting advertising campaign.
After analyzing its sales, and the profiles of most buyers, we realized that the target audience was under 30 years old.
In our attempt to figure out a way to reach such audience, we immediately thought of social media, since social media users fit our target audience.
Our next step was to think of the most suitable social media platform to promote the product. Then, we came up with an idea!
Tik Tok is the perfect social media platform to promote and advertise Happy Socks!
Tik Tok’s audience coincides with our target audience! Therefore, we created a Tik Tok account called “ adlabgr “ where we uploaded videos showing off our Happy Socks collection, videos where we present Happy Sock’s coolest pairs, gift ideas, and unboxings.Then, we invited our viewers to contribute to our campaign by dueting our videos and showing us their collection!
This way, anyone who doesn’t own Happy socks will definitely be intrigued to find out more about these special socks and start their own collection!
To see our Tik Tok videos on Happy Socks campaign you can click the link below
https://vm.tiktok.com/ZMLxUBStr/
or
scan the link down below.
We would love to see you participate in our campaign by showing us your collection!
